Is your site responsive?
The first thing we do is check your site using Google’s mobile-friendly test page to see how your site is seen by Google. We do not want to see the dreaded red “Not mobile-friendly” as shown below.
Up to 70% of weekend real estate property searches are coming from mobile devices. If your visitor can’t easily search and view property results on their phone, they quickly hit the back bar on their browser and go to a competitor’s site. If that’s not bad enough, your site will be penalized in Google search results.
If your site isn’t mobile-friendly, also known as responsive, you need to fix it as soon as possible. Otherwise you are wasting marketing dollars and not connecting with potential customers who just can’t find and use your site on their phones.
Is your site optimized for search engines?
We find that MOST sites do not go beyond the most basic SEO and often simply let Google do its own analysis. By carefully using selected keywords, headings, site titles and description snippets we can help your site perform better. Looking at the above search you see that our client (Condo 1) appears on page 1 of Google in position#4 out of 1,150,000 results.
Is your content relevant and unique?
Most agents understand the need to continuously add new and fresh content to their sites. Done properly, blogging can greatly improve your visitors’ experience on your website and help your overall SEO.
Unfortunately, due to time constraints many agents depend on third party provided blogs. What they don’t realize is that many of the blog packages available create generic content and syndicate it to thousands of realtors.
We were recently asked to look at some popular syndicated blogs (we won’t mention any names) and the results were not promising. Blog posts appearing on the primary broker’s site and then again on the agents’ individual subdomain site were submitted for Google search.
Guess what – having the exact content that appears on thousands of other agents sites doesn’t help you at all. Your visitors quickly realize they are reading “pre-canned” content and so does Google. In fact, the latest Google focuses on weeding out duplicate content. Google does clearly state that duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
Is your site telling clients not to hire you?
Home buyers and sellers are more tech savvy than ever and they quickly recognize generic sites or ones that haven’t been updated in years. We look for out of date copyright notices, out-of date look, unreadable color schemes or small images.
Is your site credible and stylish?
94% of users leave sites that are poorly designed, according to IronPaper in their article 10 Web Design Statistics. What happened the last time you landed on a site with an awful design? Did you stick around long and read all of the information? Remember 94% of your visitors will determine your credibility in the initial 3 seconds of visiting your site.
94% of people surveyed in the article mentioned above cited web design as the reason they mistrusted or rejected a website. Design does matter.
Real Estate Agent Strategies (561)450-7644
Want to own your real estate market? Submit the form below and one of our real estate marketing specialists will review your current website’s multi-device responsiveness, SEO, content and social media. We will share our findings and work with you to implement affordable and sustainable strategies for local market success.